Our roots
Pulses through our veins
We decide to have only one option in life: to make it happen! When we overcome our daily obstacles, with focus and discipline - we draw our path towards what gives us joy and happiness, because we can feel our strength and see how much we are capable of achieving anything we want.
Changing our day is the key to changing an entire life.
We believe in sport as a way to happiness. Feeling our energy pulsing in our veins gives us willpower and confidence to face our day and enjoy it in a present and pleasurable manner.
We love to laugh out loud, even more when we are the protagonists.
Hoje é um belo dia para fazer acontecer!
What we value the most
Strength
Our strength is inspired in Daily Winners. Determination and willpower give us the necessary energy to turn our desires into reality.
Without courage there is no way to overcome your challenges. Autonomy, focus and discipline are the keys to go towards our daily success.
Life is a journey that must be taken seriously, but with a lot of fun. Laugh at yourself, look for pleasure and joy - because, in the end, the energy we feel is the energy we radiate.
A star is born… or better, Borahh is born!
Clarinha, our creator, began her life as an athlete at the age of 3 and has practiced almost every sort of sport ever since. She has participated in competitions, championships and the most important of all is that she lived many moments of joy with her friends and family.
She always worked hard and sweated a lot in order to achieve what she desired. We know this wasn't easy.
In 2014 she did an internship in Germany and there the use of individual towels for sports were mandatory in every gyms. That's when the Borahh seed began to grow, because she realized how practical and hygienic it was to use the sport towel during her exercise.
In 2019, already in her hometown (São Paulo, in Brazil), Clarinha focused on practicing running and trail running. She always gave her best and sweated a lot, therefore, she lacked a towel that could go along with her on every ground and moment, something very light and portable, that she could take everywhere.
In 2021 (during the pandemic period) there was a big increase in cases of depression and lack of motivation in the whole population and particularly it affected people close to Clarinha; what made her feel very worried. Through sports, she always attempted to inspire and encourage people to achieve their best, to have goal achievements and moments of joy every day.
With the gradual return and liberation of physical activities, outdoors and gyms, Clarinha felt that she could help a lot of people by offering smart fabric sports towels that inspire people to make it happen and to be winners every day.
That's how Borahh was born and it is the result of the strength and courage of all of us who fight every day - true “Daily Winners”.
Give up was never an option.
